Electronic music is officially winning the internet — at least on TikTok. For the first time ever, videos tagged with #ElectronicMusic have racked up more views than the long-dominant indie scene. It’s not just a trend; it’s a full-on cultural takeover, one beat drop at a time.
In the past year, TikTok has seen a 45% surge in views for electronic music-tagged content globally. Over in the UK, the trend is even stronger — content creation under the #ElectronicMusic hashtag is up 50%, with views jumping by 22%. It’s not just club kids and rave heads fuelling the numbers either. Electronic tracks are showing up everywhere: gym edits, aesthetic travel vlogs, Y2K fashion reels, and the classic summer photo dumps are all vibing to synth-heavy, four-on-the-floor bangers.
Part of the appeal? Electronic music just works on TikTok. The genre’s build-ups, drops, and euphoric climaxes are basically engineered to go viral. It’s cinematic, emotional, and rhythmic — a perfect pairing for TikTok’s short-form format.
According to TikTok’s UK music partnerships team, dance music’s surge is tied to its newfound accessibility. No longer confined to underground clubs and niche festivals, electronic sounds are living their best life in the mainstream, and TikTok is helping break down the traditional gatekeeping. Bedroom producers are landing record deals. Festival DJs are becoming lifestyle influencers. And it all starts with a viral track on your For You Page.
Need proof? Look at the rise of artists like Hannah Laing — once a dental nurse from Dundee, now a self-proclaimed “doof queen” with her own festival and label. Or Belfast’s Billy Gillies, whose emotionally-charged track “DNA (Loving You)” exploded on TikTok before lighting up dancefloors across Europe.
Even established names like Disclosure and Joel Corry are benefiting from the algorithm’s love, finding new fans and renewed relevance. TikTok isn’t just a discovery tool — it’s becoming the engine of electronic music culture.
While indie still has its corner of the platform (we see you, sad-boy guitar loops), the numbers don’t lie. The algorithm wants a bassline, and Gen Z is giving it to them in spades. The shift is real, and it might just be the most exciting evolution the genre’s seen since the MySpace days.