In 2024, a staggering 60 million people worldwide engaged with AI-powered music creation tools, according to the IMS Business Report 2025 presented at IMS Ibiza. This surge signifies a transformative shift in the music industry, where the boundaries between fans and creators are increasingly dissolving.
Notably, 10% of all music consumers reported using generative AI to write lyrics or produce tracks. This democratization of music creation means that anyone with a smartphone and curiosity can now participate in the creative process, regardless of traditional barriers like skill or access to professional equipment.
Beyond mere experimentation, users are actively reshaping music by altering tempos, swapping vocals, applying filters, and integrating tracks into various digital platforms. What was once the domain of professional producers is now accessible to the masses, fostering a new era of personalization and participation in music.
As AI technology becomes more intuitive and widespread, the distinction between consumer and creator continues to fade, heralding a future where music creation is a collaborative and inclusive experience.