In the latest episode of “things you thought were memes but are somehow still happening,” Billy McFarland — the architect of the original Fyre Festival catastrophe — has officially announced that the Fyre brand is up for sale.
Just days after Fyre Festival 2 was postponed indefinitely (shocker), McFarland took to social media to say he's putting the festival's “trademarks, IP, digital assets, media reach, and cultural capital” on the market.
In his words:
"We knew FYRE was big, but we didn’t realize just how massive the wave would become.”
Yeah, massive — in lawsuits, documentaries, and meme history.
McFarland framed the move as passing the torch, claiming that “a team with scale, experience, and infrastructure” is needed to realize the full potential of Fyre across entertainment, media, fashion, and consumer goods.
Meanwhile, the second attempt at Fyre Festival — originally planned for Isla Mujeres, then Playa del Carmen, then... nowhere — collapsed under a wave of “no one knows what you're talking about” from local authorities in Mexico.
After public officials denied any knowledge of the event, and ticket prices (which allegedly reached $1.1 million) sparked fresh outrage, Fyre Festival 2 was finally called off. Refunds are reportedly in motion.
Fun twist? Some of Fyre's IP was apparently bought by Shawn Rech, a media entrepreneur, who wants to turn it into a video streaming brand. From music festival disaster to Netflix competitor? Peak 2025 energy.